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Sustainably U envisions a world where fashion is circular, where each garment has a purpose beyond a single season, and where sustainability is woven into the fabric of our everyday lives. We are on a mission to bring couture back into fashion.

We prioritize environmental and social responsibility throughout our creative process. Our creations are guided by 4 key principles: 

​- Design for durability and beauty in minimalism
- Assessing and mitigating the environmental and social impact of our supply chain and production process.
- Follow circular economy Principles
- Encourage repairability by offering a warranty

We keep constant and consistent focus on innovation and technology to find new innovative materials, leveraging technology  for traceability and transparency. We are all learning and growing every day, sustainability is a process, not a destination.

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